While Apple's iPhone is selling well across the globe, China has emerged as its fastest growing market for the device. It’s unbelievable how crazy Chinese are about iPhones and most of my friends now are using iPhones in the event that Apple officially begin selling the iPhone in mainland China since late 2009 through just two Apple stores in Beijing and Shanghai, along with its online stores.
Apple’s success in China is intimately related to its appealing features and user interface. IPhones are targeting high-end market and a large proportion of iPhone users are white-collar since the price of iPhon is a bit luxury for low-income workers. The price of an iPhone 4 is 4999 yuan without a contract and the average salary in Shanghai was around 5,300 yuan a month last year.
Despite of the admiration Apple achieved in Chinese market, it at least still has got to give much concern to a number of questions as below:
1) Will Chinese customers always be happy and patient to wait several months after Apple launched products in US and Europe?
3) How to compete with scalpers due to the release delay in China?
4) How to ensure the quality of customer service given the small number of official Apple stores?
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