Friday, July 22, 2011

Based on my recent research, I think it’s not fair to conclude that Walmart was a completely loser in China market, especially after November 2006 when the company named Ed Chan the new president and CEO of Walmart China. Before joining Walmart, Ed, a Hong Kong Chinese, used to work at Dairy Farm Group, where he was the regional director for North Asia and director of Dairy Farm Management Services Limited. Since taking office, Ed emphasized the materiality for Walmart to adapt to China and react to market nimbly. Thanks to years of efforts coming from Ed and all Walmart’s Chinese employees, Walmart China eventually ended loss and achieved a profit in 2008, 12 years after Walmart’s entry into China.

Ed slimed Walmart’s organizational structure by shifting a part of employees including store managers to new opened Walmart supermarkets to optimize human resources and save extra labor expenditures. Besides, Walmart commits itself to build positive and lasting relationship with local distributors and negotiate with them to get items with low prices. Speaking of luring customers, Walmart keeps an eye on local market’s specialty to afford commodities that cater to localized favor such as ice-sugar gourd in Beijing Walmart markets. In the meanwhile, in order to provide offerings with quality, safety and hygiene, Walmart hold the first "agriculture super-docking" Forum. At the meeting, Wal-Mart China and the Ministry of Commerce and the Ministry of Agriculture signed a "total of promoting" agricultural super-docking, "a memorandum of cooperation" and announced a Wal-Mart "agricultural super-docking" project, three new projects. The "agricultural super-docking," mainly Wal-Mart's direct procurement of agricultural products carried out in an attempt to help farmers to improve market adaptability, encourage and guide the standardization and large-scale production, to guide their production to promote environmental protection, not only to promote the industrial chain, optimization, to improve food safety standards, but also for farmers to increase incomes and ultimately the environment, customers, farmers and the local economy-win situation. You could get more details regarding to this program in the video attached and the article by clicking the links as below.



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